Compare MLM with Other Businesses

Thinking about starting a business? What is the best option for you?

Yep, owning your own business is great fun! To be fun it needs to be the right one. The biggest difference, unless your going to start a one person business, is that you go from being the worker bee to the boss. If you are going for a business with employees, office, company cars and the like, then you have to find the money. You don't get to walk in a 9am and out at 5pm. You stay back, follow up all the key management things you didn't get done and that can't wait until tomorrow. You need to make sure you have enough cash in the bank to make the rental payment on the shop, pay the car leases, and most importantly, pay the employees. And if there is any left over you can take some for you own pay.

So when thinking about business, you need to carefully look at the model you intend to go with. One option is basically the one above. You either start from scratch or buy one from someone else. Statistics show that most new startups, go broke in a couple of years. This is due to the business being in the wrong place and the wrong time, or being poorly managed, or poorly funded at start up. Now this approach can cost from say $50,000 for a small shop to $1,000,000 plus depending on how ambitious you are. Option 2 is to buy a major franchise. Sure lots of benefits, proven image (especially if established for a while), systems, training etc that help you make sure the business runs from the moment you turn the key. Again how much do you want to spend. Franchises come with a big cost because you are buying the name, reputation and the systems. So, factor in anything from $300,000 to $2,000,000. Wow!

Option 3 is to me the best of both worlds. What is it you ask? Direct marketing for a major internationally recognized organization. Why is this the best of both worlds? Well you get to be your own boss, the start up costs are low, actually minimal, and you get proven systems, back up and training. Yes, sure you still have to work at building your direct marketing business but isn't that the challenge you wanted? Just because you lease an office or shopfront, put stock in and turn on the lights doesn't mean you don't have to put in the hours. Creating your direct marketing business really is less stressful and more fun. You don't have huge costs to worry about, you don't have to go cap in hand to the bank to borrow the money, worry about repayments and give reports to the bank on how you are doing.

If you like people then in your direct marketing business you get to meet a lot of people. Those who help you get started, and the people you meet along the way as you develop and become successful. And the best part is the return on investment. What is that you ask? Well, say you set up a shopfront or franchise and layout $500,000. You make in gross figures $100,000 or 20% return. Now what does it look like with a direct marketing business? Startup say $500 at most with an annual return in 2 years of say, $500,000 to $1,000,000. I will let you do the math on those figures but I think it has a lot of zeros. Now some people will put you down if you go into direct marketing. But would these people also take the risk and buy into any type of business? Or are the ones who grumble about life and do nothing? The ones who stay the worker bees in the office, the shop, the warehouse!

Would you really take their advice? Or would you look to concepts that are universal successes. Success that is shown time and time again. Do your due diligence and I think you will find that you will be surprised at the credibility of the direct marketing concept. Did you know that more millionaires are made each year in direct marketing than in any other business?

When you start investigating have a look at the materials written by people like Zig Zigler, Jim Rohn, Robert Kiosayki and many others. They all point out that owning your own business is the key to success and long term wealth. I love a quote by Zig Zigler - money may not be essential for life but it is right up there with oxygen!

Best wishes in your search for your dream.

Success comes from perseverance, goal setting and focus. We can help you in achieving all of these.
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Posted by mbuhlah, Wednesday, March 19, 2008 7:07 AM

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