Evaluating an Online Business -- Things to Learn (Part Four)

By Jack Beddall
Evaluating a home business opportunity objectively is not always an easy task. Everyone's website and marketing materials are designed to highlight the positives and evade the potential negatives. This is neither good nor bad in itself; it's just a fact. After seriously looking at over 100 business opportunities, I developed a checklist of "Things to Know." These are broken down under the subheadings of Things To Learn About The Company, Things To Learn About The Products, Things To Learn About The Pay Plan, and Things To Learn About The Training. This article will cover the fourth category.

Things to know about the training

1. The first, and single most important factor to your success, is the training available. Most good and reputable companies have some kind of corporate level training program, but it is by nature generic. It also is generally specifically designed to that company and their products. You risk having the time, energy, and money you spend not paying a dividend to you by being transferable to another company or product. Before you join a program, make sure the training you get will help you become an Internet marketer, and not merely help you sell their products.
2. You need access to someone who can answer your specific questions. It is NOT important that you be enrolled in a program directly under one of the company's big hitters to get good training. In fact, many times it is actually a hindrance to your development because you might be one of thousands in his group, and competing for time is often a losing battle. It would be much the better for you to be enrolled under someone who is newer to the business, and who had (or perhaps still is) dealing with the same struggles as you. You should expect them to be responsive to your questions and needs, and be willing to find out the answers to those questions he doesn't know the answer to.
3. A question you should ask before you join any program is whether or not there is more than one single, replicated company website. If all you will have to work with is the same thing that everyone else will work with, it will be very difficult to stand out from the crowd. Your training should include how to set up your own landing pages and capture pages, as well as tips and strategies on how to get traffic to your site.
4. Training also should not include "How to hold meetings in hotels," or other such nonsense, unless your goal is to learn to become a great hotel meeting presenter. Hotel and home meetings are not part of Internet marketing.


Since you are one of millions searching for ways to make money on the Internet, I suggest you look at a business whose training is the best available. Big Ticket to Wealth's training is designed to help you become an Internet marketer. When you master what they teach, you will be successful marketing any product or plan you choose on the Internet. You can see both the marketing site and the company site here.

Jack Beddall is a Christian, the author of two books, and lives in Central Montana with his wife and best friend, Victoria. They both are former teachers with a passion for helping people of all ages and abilities attain their life's goals, dreams, and desires.

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Posted by mbuhlah, Friday, June 6, 2008 3:57 AM

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