A winning internet marketing company attracts people to their site and gets them to buy. You can have a winning internet presence too if you follow a few simple guidelines.
Assuming you have created a compelling website based on a specific style dictated by your target market, there are a series of steps that need to be implemented next.
Get people to your site - Several methods need to be used such as Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Paid Banner Advertising, Blogs, eBay, Podcasting, Offline Media and Affiliates.
Capture Leads - Email leads are your most valuable asset. Using the law of reciprocity, giving them something in return for their email address, is highly recommended. High quality eBooks are usually winners.
Make Sales - Us a Sales Driven website style to talk to your customers in their language. Use the sales page to create a four step dialogue that drives customers to buy. Use of the sales page to establish social proof and remove risk is a great vehicle. Establish your role as Strategic Preeminence and establish scarcity.
Follow Up Sales - Use email to drive sales from people who only leave their email address. Use email to implement the Law of Commitment and get customers to make more and larger purchases.
The Winning Website:
* Gives prospects immediate incentives for providing their email information.
* Immediately provides prospects with measurable benefits and their USP.
* Acts as a sales person with a clear and compelling sales copy.
* Establishes credibility with video, audio & text testimonials & endorsements.
* Clearly drives the prospect to a buying decision within 2-3 clicks.
* Tracks conversions and revises the site as necessary.
The Winning Web Promotion:
* Clearly identifies and uses at least 500 optimized keyword phrases.
* Incorporates keywords into text copy.
* Submits internet press releases.
* Submits electronic articles.
* Promotes on eBay and other sites.
* Maintains a Blog.
* Advertises in eZines.
* Does Pay per Click Advertising.
* Uses effective offline media to drive people to the site.
* Encourages and provides incentives for referrals.
* Tracks click-throughs, referrals and conversions.
The Winning Marketing Company:
* Establishes a Position of Preeminence through consumer education.
* Provides free downloadable educational materials.
* Provides free promotional webinars and teleclasses.
* Provides post sale training electronically.
* Markets through podcasts.
* Sells electronic educational materials.
The Winning Web Sales Site:
* Makes its USP clear to each prospect for each sale.
* Eliminates or minimizes risk to the customer.
* Makes it easy to make a purchasing decision.
* Uses a "Sales Funnel" approach
* Has a simple-to-use shopping experience.
* Minimizes the number of clicks required to purchase.
* Gives customers payment options.
* Collects up front.
* Uses special and time incentives to drive immediate buying decisions.
* Uses post buy decision up sells and cross sells.
* Uses a systemized sales processes.
* Tracks sales.
The Winning Web Fulfillment Site:
* Gets ordered products and services to customers fast - ship in 24 hours.
* Fulfills digital orders immediately.
* Provides customers notification of delivery and shipment.
* Provides complete order tracking.
* Ensures products are always in stock.
* Uses predictable, systemized shipping strategies.
The Winning Web Customer Service:
* Provides telephone, email and internet chat customer service.
* Routinely does after-the-sale follow up.
* Provides telephone order taking
* Provide post-sale training.
* Provides a searchable FAQ capability.
* Uses systemized questions and responses.
The Winning Email Marketing System:
* Routinely uses email for follow up marketing and sales.
* Maintains a community through short, frequent email newsletters.
* Establishes relationships for email promotion from other sites.
* Sends targeted emails to sites with published addresses.
The Winning Marketing Site:
* Establishes relationships with other sites with the same target market.
* Co-publishes, co-registers and co-promotes.
* Creates new affiliate promotion packages.
* Tracks sales by and commissions to all affiliates.
* Allows referring customers to become sales affiliates.
* Establishes 2-tier affiliate capabilities.
Joe Cavell has been a marketer and business development coach for 30 years. He is the owner of Marketing Innovations LLC, a consulting firm in New Jersey and has taught marketing seminars at Kean University and various business events. http://www.GetRichTheRightWay.com Marketing tips can be found at http://www.tips4success.biz/mktg.html
Article Source: http://EzineArticles.com/?expert=Joe_Cavell
Assuming you have created a compelling website based on a specific style dictated by your target market, there are a series of steps that need to be implemented next.
Get people to your site - Several methods need to be used such as Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), Paid Banner Advertising, Blogs, eBay, Podcasting, Offline Media and Affiliates.
Capture Leads - Email leads are your most valuable asset. Using the law of reciprocity, giving them something in return for their email address, is highly recommended. High quality eBooks are usually winners.
Make Sales - Us a Sales Driven website style to talk to your customers in their language. Use the sales page to create a four step dialogue that drives customers to buy. Use of the sales page to establish social proof and remove risk is a great vehicle. Establish your role as Strategic Preeminence and establish scarcity.
Follow Up Sales - Use email to drive sales from people who only leave their email address. Use email to implement the Law of Commitment and get customers to make more and larger purchases.
The Winning Website:
* Gives prospects immediate incentives for providing their email information.
* Immediately provides prospects with measurable benefits and their USP.
* Acts as a sales person with a clear and compelling sales copy.
* Establishes credibility with video, audio & text testimonials & endorsements.
* Clearly drives the prospect to a buying decision within 2-3 clicks.
* Tracks conversions and revises the site as necessary.
The Winning Web Promotion:
* Clearly identifies and uses at least 500 optimized keyword phrases.
* Incorporates keywords into text copy.
* Submits internet press releases.
* Submits electronic articles.
* Promotes on eBay and other sites.
* Maintains a Blog.
* Advertises in eZines.
* Does Pay per Click Advertising.
* Uses effective offline media to drive people to the site.
* Encourages and provides incentives for referrals.
* Tracks click-throughs, referrals and conversions.
The Winning Marketing Company:
* Establishes a Position of Preeminence through consumer education.
* Provides free downloadable educational materials.
* Provides free promotional webinars and teleclasses.
* Provides post sale training electronically.
* Markets through podcasts.
* Sells electronic educational materials.
The Winning Web Sales Site:
* Makes its USP clear to each prospect for each sale.
* Eliminates or minimizes risk to the customer.
* Makes it easy to make a purchasing decision.
* Uses a "Sales Funnel" approach
* Has a simple-to-use shopping experience.
* Minimizes the number of clicks required to purchase.
* Gives customers payment options.
* Collects up front.
* Uses special and time incentives to drive immediate buying decisions.
* Uses post buy decision up sells and cross sells.
* Uses a systemized sales processes.
* Tracks sales.
The Winning Web Fulfillment Site:
* Gets ordered products and services to customers fast - ship in 24 hours.
* Fulfills digital orders immediately.
* Provides customers notification of delivery and shipment.
* Provides complete order tracking.
* Ensures products are always in stock.
* Uses predictable, systemized shipping strategies.
The Winning Web Customer Service:
* Provides telephone, email and internet chat customer service.
* Routinely does after-the-sale follow up.
* Provides telephone order taking
* Provide post-sale training.
* Provides a searchable FAQ capability.
* Uses systemized questions and responses.
The Winning Email Marketing System:
* Routinely uses email for follow up marketing and sales.
* Maintains a community through short, frequent email newsletters.
* Establishes relationships for email promotion from other sites.
* Sends targeted emails to sites with published addresses.
The Winning Marketing Site:
* Establishes relationships with other sites with the same target market.
* Co-publishes, co-registers and co-promotes.
* Creates new affiliate promotion packages.
* Tracks sales by and commissions to all affiliates.
* Allows referring customers to become sales affiliates.
* Establishes 2-tier affiliate capabilities.
Joe Cavell has been a marketer and business development coach for 30 years. He is the owner of Marketing Innovations LLC, a consulting firm in New Jersey and has taught marketing seminars at Kean University and various business events. http://www.GetRichTheRightWay.com Marketing tips can be found at http://www.tips4success.biz/mktg.html
Article Source: http://EzineArticles.com/?expert=Joe_Cavell
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