Home Based business opportunities requires skills that need not only be learnt but also mastered. One skill which has been mastered by the internet entrepreneur Mike Dillard is the concept of Back end selling of your home based travel business, vitamin business or any other home based business.
No, I'm not talking about illegal, under the table dealing here. You see, people every day are bombarded with business opportunities. Some are even turned off by the fact you are trying to pitch them to join you in your business opportunity. What Mike Dillard started with his "Magnetic Sponsoring" a couple of years back has brought light to the home based business field. Still, one notices that this 'back end' selling of the business opportunity has largely not been implemented by the majority.
The Concept 'revealed':
The successful entrepreneur attracts people to their 'small', high quality product. This product is usually around $20 - $50 in price. The person is attracted to the product and enters their email and name where indicated on the landing page (the 1st page landed on).
The person is then directed to another page where they are instructed about the benefits of the product. It is here where they make the payment and purchase their product.
Now look closely at what has just happened. Someone needs this product. It is a low cost product where 'trust' isn't really a factor. The person has entered their details. THIS is the main aim of front end marketing. To have their details now enables you to communicate with the client, to build rapport - develop trust through auto responders or other email means.
Of course the client can opt out at any time, which avoids spam complaints.
The essential key factor here is that now as you build trust you can offer other products to this customer. They trust you, after having purchased previously from you and having witnessed that their original purchase was of high value.
Usually you would pitch 3-5 other products slightly higher in cost value IE. $50 - $250, before you pitch your business opportunity.
The advantages of doing this is that the products sold:
1.Builds trust
2.Provides value and solves a problem for the consumer
3.Provides you with money to utilize in advertising (essentially this is called FREE advertising)
4.Enables you to position yourself as a leader in your field
5.Higher percent will join you in your business opportunity
Statistics show that about 5% of people will join you home based business opportunity. The question should then be are you going to let the other 95% of your investment (leads, advertising etc.) go unrewarded. Never leave money on the table.
Remember to "Plan Your Success - and Execute Your Plan" - Nic Faivre
Nicolas Faivre is a full time internet based network marketer who is a managing partner with the 5 Star Success Team and Entrepreneur. Nic believes in the power of giving without want and his dedication to his team shows. Nicolas Faivre can be reached at http://www.grnwithnic.com
Article Source: http://EzineArticles.com/?expert=Nic_Faivre
No, I'm not talking about illegal, under the table dealing here. You see, people every day are bombarded with business opportunities. Some are even turned off by the fact you are trying to pitch them to join you in your business opportunity. What Mike Dillard started with his "Magnetic Sponsoring" a couple of years back has brought light to the home based business field. Still, one notices that this 'back end' selling of the business opportunity has largely not been implemented by the majority.
The Concept 'revealed':
The successful entrepreneur attracts people to their 'small', high quality product. This product is usually around $20 - $50 in price. The person is attracted to the product and enters their email and name where indicated on the landing page (the 1st page landed on).
The person is then directed to another page where they are instructed about the benefits of the product. It is here where they make the payment and purchase their product.
Now look closely at what has just happened. Someone needs this product. It is a low cost product where 'trust' isn't really a factor. The person has entered their details. THIS is the main aim of front end marketing. To have their details now enables you to communicate with the client, to build rapport - develop trust through auto responders or other email means.
Of course the client can opt out at any time, which avoids spam complaints.
The essential key factor here is that now as you build trust you can offer other products to this customer. They trust you, after having purchased previously from you and having witnessed that their original purchase was of high value.
Usually you would pitch 3-5 other products slightly higher in cost value IE. $50 - $250, before you pitch your business opportunity.
The advantages of doing this is that the products sold:
1.Builds trust
2.Provides value and solves a problem for the consumer
3.Provides you with money to utilize in advertising (essentially this is called FREE advertising)
4.Enables you to position yourself as a leader in your field
5.Higher percent will join you in your business opportunity
Statistics show that about 5% of people will join you home based business opportunity. The question should then be are you going to let the other 95% of your investment (leads, advertising etc.) go unrewarded. Never leave money on the table.
Remember to "Plan Your Success - and Execute Your Plan" - Nic Faivre
Nicolas Faivre is a full time internet based network marketer who is a managing partner with the 5 Star Success Team and Entrepreneur. Nic believes in the power of giving without want and his dedication to his team shows. Nicolas Faivre can be reached at http://www.grnwithnic.com
Article Source: http://EzineArticles.com/?expert=Nic_Faivre
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